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Polish digital-first furniture company raises €22 Million in funding

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Founders of startup Tylko sitting together
Tylko has served almost 60,000 satisfied customers over the past five years

Tylko, the Polish digital-first furniture company, announced today the close of a €22 million Series C round of funding led by Israel-based Pitango Ventures and Finnish Evli Growth Partners. Since its creation in 2015, Tylko has served almost 60,000 satisfied customers and shows no signs of slowing down. The €22m investment follows a strong year for Tylko, with its unique approach to furniture design generating a 132% increase in sales in 2020 in comparison to previous years.

The new investment shows confidence in Tylko’s offering of premium design coupled with a user experience that puts the customer in control. The brand’s unique business model is premised on its belief that through investment in innovation and cutting-edge technology, the furniture industry can be swayed from ‘fast furniture’ towards durable, user-first products. By embedding conscious consumption in everything it makes, Tylko incorporates sustainability into high-quality and well-designed products.

Angel investors in this Series C round include Brian Walker, former CEO of furniture giant Herman Miller, who had been advising Tylko prior to his investment, and Mark Williamson, COO of renowned US-based online classes platform MasterClass. As part of this investment, Rami Kalish from Pitango Ventures, Mikko Kuitunen from Evli Growth Partners and Brian Walker will join the company’s Supervisory Board.

A future-proof business model

Tylko has seen sales during the pandemic rise by over 130%, as its future-proof business model adopts an online-only, direct-to-consumer (D2C) and made-to-order approach. Individually designed by the customer from home, based on the principles of parametric design, each item is an individual solution. From each order Tylko’s unique proprietary software automates the manufacturing process for its production partners: a directly scalable process.

The successful Series C funding round comes off the back of a strong year for Tylko. With the pandemic transforming homes into workplaces, schools and beyond, our interiors have never been more important. Tylko’s unique offering – environmentally conscious, customisable, premium design – has struck a chord with taste-conscious and environmentally minded consumers alike.

EuroNewsweek is a dynamic news platform featuring lifestyle, sustainability, successful stories, tech, leadership, creative marketing, business, and the unstoppable people behind them.

Business

How to effectively use LinkedIn for business

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Worker checks his LinkedIn on a tablet
LinkedIn was launched in 2002 in California, USA.

No matter if you are a business owner, actively looking for a new job, or have been happily holding on to your dream position for the past 10 years – and is not intending to move to a new challenge anytime soon – LinkedIn is the place to be to network and learn.

In fact, it has been a while since the platform, launched in 2002, stopped merely being a place to host your digital CV. The more it grows, the more LinkedIn is becoming a place to socialize and engage, rather than a HR database.

So, how can businesses take advantage of a platform with over 700 million members that is comfortably positioned as the most trusted social network in the U.S?

Here, entrepreneurs share their key lessons and tips on how to effectively use LinkedIn to get an advantage for your business.

 

Joining LinkedIn groups and staying active

“Joining LinkedIn groups that are relevant to your target demographic is a tip I often give to small business owners. Not only is this a fantastic way to ‘listen in’ to what your target audience is talking about, but also provides small business opportunities like interacting or offering them their advice. So, LinkedIn can be a marketing service. More significantly, even if you aren’t related, you can message members of groups you’re in. Since LinkedIn InMail costs money, this is a perfect way to save money while developing relationships with potential clients.”

Lee Grant – CEO at security and privacy management developer www.wrangu.com

 

Look for your network

“The most effective way to use LinkedIn for your business is to look for your network. You don’t have to wait for the network to come to you; instead, you can go to the network. You can search LinkedIn’s database of over half a Billion (with a B) users for people who work in the industry you are targeting, work for the companies you want to sell to, and so forth.”

Benjamin Rose – Co-founder at www.traineracademy.org

 

Engage before pitching

“When approaching a potential client, you have to be casual and conversational. People love to talk about themselves. So, get them talking by asking questions. By the time they are done they will ask you what you do, and now you have permission to pitch them.”

Peter Burstyn – CEO at marketing agency www.burstynconsultingllc.com

 

Be honest and upfront

“The worst thing about LinkedIn is all of the messages from people asking how you’re doing and if you have time for a chat next week. So many people use these annoying approaches to try and grow their business. I have even seen unrelated people who are using the same introduction scripts to message me. Everyone is trying to do their best, but it is annoying and gets ignored.
If you want to get traction on LinkedIn these days, be honest and direct about what you’re doing.

Jim Miller – Author and personal finance expert at www.iamjimmiller.com

 

Combine different strategies

“I use LinkedIn for business promotion in several ways. First, when people include me in their expert interviews, I promote their articles to my LinkedIn wall. This gives them the motivation to include my insights again, bringing me more links to my site and boosting my SEO. So, this approach gives me exposure on Google.

Also, I promote in LinkedIn groups that are relevant for my niche using hashtags that LinkedIn recommends. I always use my brand’s hashtag as one of them. All these methods help me receive offers and opportunities on LinkedIn.”

Janice Wald – Blogging Coach and freelance writer at www.mostlyblogging.com

 

Be creative to stand out

“Add something to your name that stands out to your target audience.
Instead of ‘Martina Cooper’, write ‘Martina Cooper – Helping Online Marketers
Grow Their Business’.
You can use Sales Navigator to effectively connect with your perfect client. This extension allows you to filter by niche, number of employees, location, and profitability.
Even though it’s super professional and mostly B2B, it’s a social platform.
Build relationships, engage and provide value. The ROI of those relationships won’t be instant monetary checks but seeds that will turn into flowers in the long-term.”

Martina Cooper – Editor and digital marketer at www.brutallyhonestmarketingreviews.com

 

Leverage the Live video tool

“LinkedIn Live video interviews with those who have a consistent show and following demonstrates our thought leadership, increases our reach and allows people to connect with us on a more personal level. They often follow up with connection requests and messages. These are all organic strategies that build trust, strengthen our brand, and make genuine connections.”

Daniel Snow – Co-founder at digital marketing agency www.thesnowagency.com

 

Have a clear target

“Our company recently started using LinkedIn to promote our video production service through paid advertising. In less than three months, we gained 300 followers and 104k post impressions. Our goal has been to get new leads through LinkedIn. It has been a slow process but we’ve noticed LinkedIn is targeting the markets we’re looking for, rather than just leading everyone and anyone to our page.”

Tyler Mose – CEO at full-service video production agency www.e3mcreative.com

 

Build your tribe

“LinkedIn has become a platform where likeminded business people want to connect, engage and learn from others. One of the most important things to do is build an engaged network (a tribe) by commenting regularly on other people’s posts, being visible in groups, and posting valuable content regularly on your page. People do business with others whom they like. Business is about relationships. Build the relationship first and people will want to work with you.”
Gareth Bain – Director at growth Marketing agency www.gotlegsdigital.com

 

And coming up text  …

Professional networking site LinkedIn has recently announced plans to launch their own gig marketplace. It will be similar to the already established Upwork and Fiverr, allowing professionals to post projects and hire freelancers to work from home. The new platform, to be called Marketplace, will primarily focus on jobs such as writing, marketing, and consulting. Microsoft—the parent company of LinkedIn—is also focusing their efforts on creating a digital wallet that will be compatible throughout several of its platforms.

 

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Disney Cruise line to offer staycation sailings for United Kingdom residents

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Mickey character at a Cruise greeting passengers

With travel restrictions still in place, a cruise around Britain will be the first post-lockdown holiday.

United Kingdom residents will be able to experience the magic of Disney Cruise Line close to home with brand-new Disney Magic at Sea “staycation” sailings from UK. ports this summer for a limited time. Featuring enchanted entertainment and with multiple layers of health and safety measures, the Disney Magic cruise ship plans to sail mostly 2- and 3-night voyages, as well as limited 4-night sailings round-trip from London Tilbury, NewcastleLiverpool and Southampton.

“Our teams are bringing tremendous ingenuity and fun to these new cruises, tailoring them with care to the times we are living in, yet filling them with everything you’d expect from Disney, from great service and entertainment to immersive dining experiences and magic for the whole family,” says Thomas Mazloum, president of Disney Cruise Line.

Guests will remain aboard the Disney Magic throughout the sailing and will be able to have a cruise experience with world-class accommodations, entertainment and a variety of included dining options without leaving the country.

Favourite Disney stories, characters and entertainment will come to life during these special Disney Magic at Sea cruises, including a celebration with Mickey MouseMinnie Mouse and their pals, a Frozen flurry of fun with Anna, Elsa and Olaf, and an epic encounter with Marvel’s greatest Super Heroes. Guests will cherish special moments with beloved Disney friends, from capturing physically distanced photos with Captain Mickey, to enjoying a royal promenade with Disney Princesses or seeing favourite Toy Story pals. West End-quality stage shows will captivate guests of all ages in the elegant Walt Disney Theatre.

Disney Cruise Line is implementing multiple layers of health and safety measures considering guidance from the UK government, health authorities and medical experts. This includes COVID-19 testing, health screenings, face coverings, reduced guest capacity, physical distancing and enhanced cleaning.

Staycation sailings are expected to go on sale in April 2021 for sailings this summer, pending the issuance of UK government guidelines and authorisations.

Photo: Matt Stroshane

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Influencer council aims to provide greater clarity on financial guidance found via social media

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Influencer checking mobile phone
The first meeting is set to take place 11th March 2021

Klarna, the leading global payments and shopping service, has launched an Influencer Council in order to develop a best practice guide for influencers and brands advertising online and to help shape responsible marketing practices for the financial services sector, as more people look online for financial guidance.

The constantly evolving nature and popularity of different online platforms means that existing Advertising Standard Authority (ASA) guidelines are increasingly open to interpretation. As a result, influencers, brands and platforms can unwittingly fall foul of the regulations. Guided by experts from influencers, financial literacy platforms, retailers and policy leaders, the Council aims to deliver clarity for consumers, brands, influencers and advertising bodies regarding what is acceptable and what is not when it comes to advertising financial products and services.

As part of the Council, Klarna commissioned nationwide research from Censuswide to understand consumer attitudes on money management, and how consumers engage with financial guidance from influencers.

The research revealed that more and more Brits are turning to influencers for financial guidance. Just under a third (30%) of consumers who have seen an influencer or a celebrity giving financial guidance have acted upon it, rising to 53% when Gen-Z (those aged between 16 and 24) were asked.

However, only a quarter (27%) of the UK say that they understand the purpose of #ad, #affiliate and/or #gifted references on influencers’ posts. Worryingly, of those who said they understood the purpose of #ad, #affiliate, and/or #gifted on an influencer’s post, nearly half (46%) actually didn’t know that #ad meant an influencer had been paid by a company to promote a product or a service.

The Council will seek to provide input from those with direct experience as to how guidelines can and should be interpreted on a practical basis in order to best serve consumers – offering an insider perspective from a variety of parties on the current guidelines, as the market continues to evolve and change.  The first meeting is set to take place 11th March 2021. The Council will be chaired by presenter and social media expert, Christian Howes. Other panel members include retailer PrettyLittleThing; Rupa Shah, Founder & Director of Hashtag Ad Consulting; Clare Seal, Creator of My Frugal Year, founder of The Financial Wellbeing Forum and author.; Joel Gladwin, Head of Policy at Coadec; Kia Commodore, founder of financial literacy platform, Pennies To Pounds; Youtuber and Blogger Amelia Liana; psychotherapist and author Owen O’Kane; Lian Hirst, Founder of PR & Digital agency TRACE Publicity and AJ Coyne, Head of Marketing at Klarna.

Klarna and the Influencer Council hope to develop a Whitepaper of guidelines for influencers and financial services brands, a user-friendly toolkit for brands and influencers and assets for use on Instagram and other platforms, which will be widely available following the Council meetings.

On the launch, Christian Howes, Chair of the Influencer Council said:

“I am delighted to be appointed Chair of Klarna’s Influencer Council. Transparency and consumer protection are the foremost priorities for all our Council members and with such a diverse panel, I’m confident that through this Council, we will be able to provide better, clearer and actionable guidance for everyone to use across all social media platforms.”

AJ Coyne, Head of UK Marketing at Klarna said:

“As more Brits turn to influencers for financial guidance, it’s never been more important to drive true clarity on advertising standards so that consumers fully understand how to manage their money.

Following the ASA’s ruling in December on four social media posts we commissioned, we reflected on our practices. This is why we set out on a mission to create an Influencer Council to better understand how guidelines are implemented and to develop proposals so all parties can act correctly and responsibly. This is an issue that cuts across brands and sectors – we are looking forward to the discussions ahead and sharing the outcomes with all our influencers and retail partners.”

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