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Häagen-Dazs Renames Its Iconic Flavours to Celebrate ‘Women Who Don’t Hold Back’

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One may be hard pressed to play favourites with ice cream, but four much loved flavours from Häagen-Dazs are being topped with a special meaning. The brand is commemorating International Women’s Day 2021 by renaming their well-loved Vanilla, Belgian Chocolate, Salted Caramel and Strawberries & Cream flavours, exclusively in the UAE, to reflect the achievements of four iconic women who have not held back.

The renamed flavours have been designed to ensure customers start their order with what they want and end each order with a self-affirming flavour of success be it ‘Scale New Heights,‘ like Raha Moharrak (Vanilla); ‘Beat the Odds,‘ like Yasmin Yousri (Salted Caramel); ‘Direct My Story,‘ like Nayla Al Khaja (Belgian Chocolate); or ‘Design My Destiny,‘ like Maz Hakim (Strawberries and Cream).

“We believe the world needs to hear about these remarkable women living in the Middle East, from all walks of life, who have shattered glass ceilings, looked beyond life threatening illness, scaled even the world’s highest peak and taken a passion project to one of the world’s leading fashion houses,” says Michelle Odland, Häagen-Dazs Global Brand Director.

Meet the four x protagonists chosen by the brand to celebrate ‘Women Who Don’t Hold Back:’

Raha Moharrak: Raha made history as the youngest Arab and the first Saudi woman to climb Mount Everest and The Seven Summits. Raha is a role model proving everyone can achieve the impossible, even for an Arab woman to touch the sky.

Yasmin Yousri: Is a 3-times cancer survivor, style coach, blogger and art director. Yasmin left her corporate career of 15 years to pursue her dream of fashion, inspiring people through the life she has created, beyond cancer.

Nayla Al Khaja: The first female film Director/Producer in the United Arab Emirates. Nayla has written and directed several regional and international award-winning films and TV commercials. Nayla’s accolades include being ranked among the Top 50 most powerful personalities in Arab Cinema.

Maz Hakim: A presenter who’s not only interviewed some of the biggest stars in the world but also hosted the TEDx talk on refugees, as well as TV shows in Afghanistan. She has recently launched her own clothing line which is a fusion of east and west using handmade Afghan material and made by women in the UAE. Her collections are already being retailed at international fashion houses and through her brand, Maz aims to inspire and empower women around the world.

Ali Shaikh General Manager, Middle East & Africa from General Mills, added: “The campaign is not just a tribute to women who have pushed boundaries to achieve these remarkable accomplishments, but a call to women everywhere to use these inspirational stories as a springboard to pursue their own goals.”

In addition, Häagen-Dazs asked residents across the region, to nominate (by 14 March) the exemplary women who inspire them every day simply by sharing their stories on Instagram and Facebook and using the hashtag #DontHoldBack. Based on nominations, the brand and the four participating role models will shortlist and pick two nominations after whom Häagen-Dazs will then rename two of their bestselling ice creams – ‘Cookies and Cream’ and ‘Vanilla Caramel Brownie – in their honour.

To hear more from Raha Moharrak, Nayla Al KhajaYasmin Yousri and Maz Hakim, or to nominate an inspirational woman you believe deserves to have an ice cream flavour renamed to celebrate her, visit: www.instagram.com/haagendazsmena

EuroNewsweek is a dynamic news platform featuring lifestyle, sustainability, successful stories, tech, leadership, creative marketing, business, and the unstoppable people behind them.

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Campaign and showroom to highlight the best of Portugal’s decoration and lifestyle products

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The showroom of the Made in Portugal campaign
The campaign will inform about the quality of Portuguese products via a 360º Virtual Showroom with a sample of the products

With a campaign to be launched simultaneously in SpainFrance, the United KingdomGermanythe United States and Canada,  a brand new international advertising campaign for the home and construction materials sectors will showcase the best of Portugal’s decoration and lifestyle products.

The aim of the digital “Made in Portugal naturally” campaign, an initiative by AICEP – Portuguese Trade & Investment Agency – is to capture the interest of international customers, presenting innovation, anchored in quality and tradition, of Portuguese products and its differentiating value offer.

The campaign will inform about the quality of Portuguese products via a 360º Virtual Showroom with a sample of the products of the two sectors and promotional videos.

“The United Kingdom is one of Portugal’s main clients in these sectors, valuing such attributes as sustainability, creativity, tradition, functionality, authenticity and quality. Values that differentiate and promote the confidence of this market in Portuguese products, which are, naturally, ‘premium’ and customised, designed to satisfy demanding customers”, says AICEP chairman, Luís Castro Henriques.

The Home Cluster is marked by tradition in the art of craftsmanship, quality and customer focus. It incorporates the furniture, lighting, home textiles, houseware, decorative ceramics, cutlery, glass and crystal sectors and is recognised for its ability to innovate, create trends and, above all, for the confidence its heritage of craftsmanship inspires in the international market.

Portuguese Construction Materials is committed to innovation and technology, following new trends and providing a varied, high performing and sophisticated, including ornamental stones, ceramics, wood, cork, metals, cement, plaster, concrete and its related works, plastics, paints and glass.

To find out more about the campaign, visit: www.portugalnaturally.pt

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Live rolling news channel for global motorsport set to launch

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Racer is interviewed during motorsport event

The world’s first live motorsport and automotive rolling news channel is set to be launched by Motorsport Network, the digital market leader in motorsport and automotive coverage with a 56 million-strong monthly audience.

Motorsport.tv Live will deliver breaking news as it happens from around the globe on the Network’s OTT platform Motorsport.tv. The service will be hosted from studios in London and Miami with bulletins on the hour and the half hour, framed by additional content in between. Similar to other popular live news channels, a constantly updating lower-third ticker will carry the latest headlines, breaking news and quotes from newsmakers.

As part of Motorsport Network’s global coverage of motorsport and automotive, the Live channel will cover news from around the world, focusing on major motorsport series and events such as Formula 1, Formula E, 24 Hours of Le Mans, NASCAR and IndyCar. It will also put a spotlight on topics of interest from other categories.

Soft launching with pilot bulletins from the week of Monday March 29, following the first Formula 1 Grand Prix of the season in Bahrain, the Live channel will be rolled out over the following months. Live bulletins will begin in April and the full rolling Live news service will start from late summer.

As well as the live stream on the Motorsport.tv platform, the channel will utilise the embeddable Motorsport.tv player. Through this tool, clips and short videos from the Live service will be embedded into relevant posts on Motorsport Network’s class-leading websites Motorsport.comAutosport.comMotor1.com and Inside EVs and pushed to social channels.

The Motorsport.tv platform has seen significant growth over the last 12 months, becoming the online destination for motorsport and automotive fans. There has been a steady stream of leading brands and series launching official partner channels like Mercedes, NASCAR, Porsche, FIA World Rally Championship, Audi, Lamborghini, Jaguar Racing, BTCC, RCCO World eX and many more, all supported by content and distribution house Motorsport Studios. It is also able to leverage the class leading Motorsport Images library, the world’s largest motorsport image archive that has 26 million images including unbroken coverage of Formula 1’s 70 year history, with images of every Grand Prix.

Motorsport.tv Live will be fully integrated into the Motorsport Network digital ecosystem, which reaches 56 million monthly unique users. Direct-to-consumer content has grown rapidly in popularity, and Motorsport Network continues to listen to its audience and place itself at the heart of the audience’s needs.

There are plans to extend the coverage, giving live news coverage of sports, live race weekends and open up to personality-led news feature shows. Further developments into full 24 hour live coverage with hosting in Asia or Australia and additional language versions are also envisaged.

James Allen, President of Motorsport Network says:

“We always promise to move fast and be distinctive and this latest initiative from Motorsport Network takes our class leading digital coverage of motorsport and automotive to the next level. There are several pillars to the strategy for this: It provides a rolling live news service on a streaming platform that fans can easily access on any device for the latest news. Additionally, the regular output of relevant topical video clips from the service that we will take across to embed in our racing and automotive websites and social channels will also significantly increase the amount of short form video content we can provide users on those platforms.

“Interactivity with the audience, social media and social listening are all baked into the proposition from the start. I’ve worked in TV since the early 1990s and what we are able to do today in this space, with the remote operations technology and software that has been developed out of necessity during the pandemic, is amazing.”

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Film director Spike Lee reconfirmed as Cannes 2021 jury president

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American Film director Spike Lee
The Cannes Festival will take place from July 6 to 17 in France | Photo credit: © V. Hache / AFP

Film director Spike Lee is set to preside over the 74th edition of the Cannes Film Festival, which is scheduled to take place from July 6 to 17th, becoming the first Black president of the festival’s jury.

Prevented last year due to the health crisis, the Festival de Cannes inaugurates this new decade with an outstanding President of the Jury, one of the greatest directors of his generation, as well as a screenwriter, actor, editor and producer. For 30 years, Spike Lee has been an astute chronicler of the questionings of his time, with a contemporary approach that is never without a dash of levity and entertainment.

“Throughout the months of uncertainty we’ve just been through, Spike Lee has never stopped encouraging us. This support is finally coming to fruition and we could not have hoped for a more powerful personality to chart our troubled times”, says Pierre Lescure, President of the Festival.

“His enthusiasm and passion for cinema has given us a huge boost of energy to prepare the great Festival that everybody has been awaiting for. The party will be great, we simply can’t wait! “says Thierry Frémaux, General Delegate.

From July 6 to 17, 2021 on the Croisette, these 12 summer days will be a celebration of art and creativity, and full of long-awaited reunions. Preparations are in full swing with a large numbers of films being viewed by the selection committee.

The Official Selection and the composition of the Jury will be unveiled in early June and the Palme d’Or will be awarded to outstanding productions and professionals at the closing ceremony of the Cannes Film Festival on Saturday, July 17.

 

Photo credit: © V. Hache / AFP

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