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Cayman Islands Launches Global Citizen Concierge Program

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PRNewswire – While the borders to the Cayman Islands remain closed to commercial airlift and cruise traffic at this time, it has announced the launch of the Global Citizen Concierge Program (GCCP), a tourism initiative designed for digital nomads looking to take advantage of the flexibility provided by remote work. As thousands of corporations opt to keep their workforce at-home for the foreseeable future, eligible professionals and families can upgrade their home offices significantly, by choosing to live and work remotely in the Cayman Islands for up to two years by acquiring a Global Citizen Certificate. The program has been formally launched on October 21, 2020 and facilitated by the Cayman Islands Department of Tourism (CIDOT) in conjunction with the Ministry of Tourism and supporting government departments.

“Global Citizen Concierge provides the perfect opportunity for remote workers to live the life of their dreams on our idyllic shores and amongst our Caymankind people,” said Hon. Deputy Premier and Minister of Tourism, Moses Kirkconnell. “Our Government has been successful in the face of the global health crisis and we’ve emerged as a safe haven in the Caribbean. Now more than ever, businesses are embracing the flexibility of digital existence, with many employees seeking a change of scenery and lifestyle. Remote workers can now spend up to two years living and working in the Cayman Islands – reinvigorating their nine-to-five schedules with Caymankindness and elevating their work-life balance with sun, sand, sea and safety in Cayman.”  

Across the globe, major corporations have adopted flexible work policies, allowing their employees to work wherever they can be productive. With world-class infrastructure and first-rate amenities, the Cayman Islands is the ideal destination for digital nomads. Global citizens can begin their day with a stroll along Seven Mile Beach, snorkel with stingrays in the clear waters of the Caribbean during lunch and be “home for dinner” with offerings from the Culinary Capital of the Caribbean’s best locales. Not to mention, remote workers have the unique opportunity to truly immerse themselves in the wonders of island life in the Cayman Islands.

Travelers interested in obtaining a Global Citizen Certificate are invited to apply online. The criteria for the GCCP are:
1.  Applicants must provide a letter showing proof of employment with an entity outside of the Cayman Islands stating position and annual salary. Minimum salary requirements are as follows:

  • Individual applicants must make a minimum household income of US$100,000 for single households.
  • Applicant with an accompanying spouse/civil partner must make a minimum household income of US$150,000 for two person households.
  • Applicant with a spouse/civil partner and dependent* child or children must make a minimum household income of US$180,000.
  • Applicant with a dependent child or children must make a minimum household income of US$180,000.

2.  Image of valid passport photo page and visa.
3.  A notarized bank reference.
4.  Proof of current health insurance coverage for all applicants in your party.
5.  Applicants and adult dependents must provide a police clearance/record or similar documentation based on applicant’s country of origin.

How much does it cost?

Here are the Global Citizen Certificate Fees:

  • Global Citizen Certificate Fee up to Party of 2 persons: US$1,469 per annum
  • Global Citizen Certificate Fee for each dependent: US$500 per dependent, per annum
  • Credit Card Processing Fee: 7% of total application fee

For more information on the Cayman Islands and to apply for the Global Citizen Concierge Program, visit www.visitcaymanislands.com

EuroNewsweek is a dynamic news platform featuring lifestyle, sustainability, successful stories, tech, leadership, creative marketing, business, and the unstoppable people behind them.

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How to successfully work with digital influencers in 2021

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Digital creator filming a video
Influencer Marketing had a great 2020, despite all challenges

Last year, a global pandemic helped shape the way brands and influencers collaborate.

Previously, a content creator with a sizeable number of followers would easily land a new contract based on reach. However, in 2020, several other factors impacted the favoured partnerships for remote content creation.

From being able to produce photos and videos when all studios were forced to shut – reinforcing that influencers are not merely a modern way to distribute marketing messages – to showing more diverse and inclusive casts to represent brands. Influencer Marketing couldn’t have had a better year.

Additionally, in 2020, enter authenticity and timing. These two facts factors, no doubt, helped brands – and consumers – pay closer attention to the conversation in times when, most of us, had plenty of time to spot the genuine companies. We could now identify the companies who truly cared about their supporters, teams, suppliers, and the overall public. Plus, crucially, the ones that didn’t.

We are still in the early stages of a brand-new year. Things can dramatically change over the next 12 months, but we definitely need to consider how, moving forward, to make the most out of creative partnerships.

Here, six professionals with influencer marketing as part of their strategy for this year, share how they intend to successfully collaborate.

 

Find niche influencers

“We have recently doubled our social traffic by creating collaborative content with tech influencers.
When we work with technology leaders who have previously worked with IBM, Microsoft, etc., we include their quotes in our blogs. They are more likely to share the posts they are featured in with their extended network on social media. The main priority for 2021, with regard to growing our social traffic, is to primarily focus on this strategy.”

Eleanor Bennett – Digital Marketing Specialist at www.logit.io

 

Create a collaboration program
“Due to customer buying behaviour changes that have occurred since the pandemic, we have shifted a lot of our marketing budget towards influencer marketing on social media. We also plan to continue to adjust our marketing budget as we go. Most of the time, we give the influencers free products in exchange for a video testimonial/usage and recommendation. We also have a collaboration program, where we get access to influencers’ Facebook page/Instagram page to advertise their generated content. Depending on the influencer, we give $100/month base pay for getting access to their FB page. This approach it makes the content more personalized and gives our brand more reach. We also use a platform called Everflow to set up the offers that influencers can push and give them a 5% revenue share of all sales that they generate through their dedicated links.”

Ashwin Sokke – Co-Founder at vegan beauty brand WOW Skin Science www.buywow.com

 

Don’t ignore newer platforms

“In 2021, we will invest at least 80% of our social media budget into nano- and micro-influencer marketing. We are going to put it at the heart of our social media strategy. Currently, we collaborate with quite a few influencers, but we are planning to increase the number to 100+ collabs/month. We will also grow our presence on TikTok, the platform that we have somehow ignored until now. Hashtag challenges could bring great engagement for our brand.”

Daniel Seeff – CEO at www.footcardigan.com

 

More User Generated Content, please (waiting confirmation)

“It’s been difficult to yield growth on social media as a small business, especially with the current channels becoming so saturated with content, as well as pay-for-play. To cut through the noise, my social media strategy this year is to invest more in influencer collaborations to capitalize on mutually beneficial partnerships. These partnerships will allow us to share more UGC and expand our reach. More storytelling will play a big part, as we have to learn to connect better with people on social media through it – whether it’s behind-the scenes, long-form captions, more appearances from our CEO, etc.”

Lola George – Digital Marketing Specialist at www.overnightflowers.com

 

It’s an influencer’s year

“After two years in business, I noticed a big increase in sales with the onset of the first wave of COVID restrictions early in 2020. Many people were panic shopping and basically just buying anything they felt they might need during an extended home lockdown. Although we had a great year in business, once we started our second lockdown, customers were adopting a more conservative approach to purchases. Subsequently, sales dropped as shoppers aren’t impulse buying to the same degree. Our social media engagement is still healthy, but it hasn’t worked as well as before so we are switching a proportion of our budget to influencer marketing. We believe this is the way forward, because people are at home on their phones, and connecting more with big name influencers who were previously less available.”

Corey Pattakos – Branding consultant for Shopify stores and CEO at www.blkdiamond.com

 

Find influencers passionate about your brand

“We’ve just finished a podcast with influencer Bradley Simmonds (400k Instagram followers), which was a success as he fits our brand image. The days are gone of brands mostly working with influencers with the biggest following. Instead, for an influencer to be effective for your brand, the fit must be perfect. If that means using smaller influencers, then fine. This way, the passion for the brand will come across in the content created by the influencer and your chances of generating sales are greater.”

Miles Branford – Marketing Executive at personal training gym www.intent91.co.uk

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Retailer PrettyLittleThing is the latest brand to use iconic Burj Khalifa for campaign

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Burj Khalifa turned in pink colour for branded launch
Burj Khalifa turned pink to celebrate the company’s Arabic website launch

On Friday, March 19th, UK-based fashion online retailer PrettyLittleThing lit up the world’s tallest building, Burj Khalifa, in pink to celebrate the company’s Arabic website launch and presence within the global fashion scene.

The projection, a snapshot for the long-awaited Spring season, accentuated the historic dimensions of the 829.8 m height building in Dubai, with Towie star Yazmin Oukhellou and Love Island’s Gabby Allen amongst the celebrities joining the celebration, which also included online giveaways.

Framed against the urban tapestry of the cosmopolitan city of Dubai, over the past year the landmark skyscraper has been on the radar of many modern brands to project branded content.

In 2018 the Burj Khalifa was lit to celebrate the release of Marvel’s ‘Avengers: Infinity War’.

With Etihad Airways and Porsche amongst global brands using lightshows in the United Arab Emirates to grab public attention to new products and services, in 2019 Adidas used the building to bring its ‘Run for the Oceans’ campaign to Dubai. And on the same year, leader money transfer service Western Union® turned the Burj Khalifa yellow and black in a light show to launch its mobile app in seven countries across the Middle East. The campaign was led by Austrian-based digital agency RDB and featured radio presenter Maria Maldita and influencers Mohamed Alkhalili and Zainab Al Eqabi as official brand ambassadors to drive the message across social media.

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WPP partners with Google to launch women’s empowerment campaign

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A woman happy with herself
At the heart of the #IamRemarkable initiative is a 90-minute workshop for participants to learn about the importance of self-promotion in their personal and professional lives

British advertising agency WPP announced the global rollout of #IamRemarkable (#IAR), an initiative that empowers women across its network to speak openly about their accomplishments, acknowledge their remarkable attributes and improve their self-promotion skills.

Following a successful pilot with GroupM across EMEA, APAC and the US, WPP will initially launch the Google programme in the US, UK, Hong Kong, India, Spain and South Africa, expanding to more countries throughout the year. As part of the partnership, Google specialists will be training a network of WPP leaders to become facilitators and run #IAR sessions for employees across the company, building a global WPP #IAR community.

At the heart of the #IamRemarkable initiative is a 90-minute workshop for participants to learn about the importance of self-promotion in their personal and professional lives and become equipped with tools to develop this skill.

The sessions are also designed to increase awareness of the hurdles women face in the workplace and beyond, and allies who have the power to help drive the required behaviour change are encouraged to attend.

Lindsay Pattison, Chief Client Officer, WPP, said:“At WPP, we are committed to creating equal opportunities for all. Cultural and gender modesty norms, as well as impostor syndrome, can prevent women in particular from being proud and vocal about their achievements. We are delighted to be partnering with Google on this initiative to break down some of these barriers and empower our people to reach their full potential.”

Matt Brittin, President, EMEA Business & Operations, Google, added:“We’re delighted to be partnering with WPP to roll out #IAmRemarkable across its global network. Finding your voice to speak up on your own behalf is not always easy, particularly if you’re not in the majority. #Iamremarkable has been an incredibly effective and fast way to help so many people grow personally and professionally. This work changes people, and as it grows, it changes organisation culture for the better. Exciting times ahead”

Google’s #IamRemarkable initiative will form part of a broader series of L&D programmes available to women across the WPP network including Fast Forward, Walk the Talk and Elevate, a year-long programme designed for high-potential Black female employees in the US.

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