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Find what motivates your staff outside of work, not only what a CV tells you



Entrepreneur Ana Frecia
Entrepreneur Ana Freccia

After working for over 15 years in media, Brazilian-born Ana Freccia decided to open her first business. This business provided accommodation for students and young professionals living in London. Through her passion for travelling, Ana learned how to connect with others by using a personal approach. She uses this same personal approach to hire the right professionals to join her award-winning team.


How did you end up doing what you do right now?
I moved to London in 2013 after travelling to South-east Asia and spending a couple of years living in Australia. Things didn’t go as I planned down under and I never had an opportunity to work in my industry while in Australia. So, with my visa near expiry, I decided to give London a second chance. I lived here in my 20s and loved every moment I spent in this incredible city. London is full of opportunities. After a few months working in Hospitality, I got a job as a community manager in a newly launched Travel Startup. Two years later, in 2015, I started my own business.


What role does social media play in your business?
I have always loved social media. I love the magic behind clicks and the ability to learn new things, travel through images, or buy a product or service with a single click. We have a presence on most media channels and we have attracted many clients through it.


What are the three most important things to keep in mind while starting a business?

  • I believe we all dream of opening a business at some point in our lives; either to change careers or have more freedom. However, not everything goes as we plan.
    Be ready to deal with new things you have never experiences. You won’t know about every aspect of starting a business, such as finance, marketing, or sales.
  • Be positive. You will face a lot of challenges, but you need to understand that you will overcome them.
  • Learn with every mistake. Eventually mistakes will happen. Use these mistakes as an opportunity to learn.


What is the biggest challenge within your industry?

The lack of clear rules for small real estate agents. To work in property management, there are a lot of definitions of right and wrong – for the council, the landlords, owners of properties, or investors. As a small business, we generally do the hard work – providing quality accommodation, dealing with daily requests from a number of tenants, even sorting maintenance issues. Hence, often we have to stretch our duties to cover for other people that were meant to do something and end up not finishing their tasks. The goal is to quickly sort things, behind the scenes, to never disappoint our clients.


How do you market your product/service?

Word of mouth. Always create strategies using your current client’s recommendations. Social media plays an important role in reaching our target and we work with a few specialized websites, too.


What is the best piece of advice someone ever gave you?

Don’t give up. It won’t be easy, but it’s your business and at the end you will succeed.


How do you maintain a healthy work-life balance?

I set times to check emails and have some breaks during the day. I concentrate most of my tasks, so they are done in the morning – after doing yoga or going to the gym – as I have much more energy when the day starts. I also plan outside visits, appointments, and meetings to be done in the afternoon. I do this so I can meet a friend for a coffee in between meetings or go to a happy hour.


Is there a recipe for keeping yourself motivated in business?

In my case, I love to read cases and articles of new businesses and see how creative some of them are. I inspire myself with creativity around me. So, reading, watching series and visiting business places are my thing. I always try to think about business every opportunity I have and how I can bring these ideas to my company.

How do you find the right people to work with?

Connection. A good talk, not a traditional interview. I want to know what motivates a person outside of work. Then, I trust my feelings about them during our conversation.


What would you do differently if you were starting in business again?
I would learn more about finance and strategy before starting. I would create a plan of where I wanted to go year by year and follow this plan.


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Marina Abramović guest curate series showcasing rising performance artists from around the world



Marina Abramovic on stage
WePresent will unveil a unique digital manifestation of ‘The Abramović Method’

WePresent, the editorial platform of WeTransfer, has revealed its exclusive collaboration with Serbian performance artist Marina Abramović, beginning with its inaugural Guest Curator Series. Abramović’s guest curatorship marks the first of a number of moments in a year-long collaboration, through which Abramović compels all to consider the importance of performance art, and its application to our everyday lives.

To launch WePresent’s Guest Curator Series, Marina Abramović will spotlight five rising performance artists from around the world: Ana Prvački, Maurício Ianês, Yiannis Pappas, Terence Koh and Regina José Galindo, who are proving that performance art is a constantly shifting and evolving artform, always moving in unique and thought-provoking directions.

Having worked with over 1000 artists from more than 100 countries, to date, this series begins a new chapter for WePresent by giving today’s leading visionaries a platform to showcase the artists of tomorrow and share with the world their favourite emerging talents.

This summer, following Abramović’s guest curatorship, WePresent will unveil a unique digital manifestation of ‘The Abramović Method’ on WeTransfer, available to everyone – all day, every day – reaching 70 million people worldwide. In September, the artist will share her ‘Time Capsule’, an everlasting body of references, ideas and objects, which will continue to inspire us and future generations, giving us a glimpse into her artistic universe.

About the partnership, Marina Abramović says:

“I’m delighted to be working with WeTransfer this year, beginning with suggesting 5 artists that I believe are taking performance art in unique directions, who will be featured on the WePresent platform for millions of people around the world to enjoy and understand their work – giving artists the chance to show and perform their art is crucial, especially now. And later in the year, WeTransfer will feature ‘The Abramović Method’, an exploration of being present in both time and space, in a year when reconnecting with ourselves has never been more important. I hope everyone participates and thank WeTransfer for giving me the opportunity to share my ‘Method’ with you all.”

“Since the pandemic took hold this time last year, the digital realm has been invaluable in preserving the arts for tomorrow. Our new Guest Curator Series continues WePresent’s digital patronage, as we ask established artists in their field to spotlight emerging talent. As a platform that has featured over 1000 creatives from 100 countries, we believe this is vital in a world where the arts need support following an unprecedented, challenging period, especially emerging artists around the world. Part of our collaboration with our inaugural Guest Curator, Marina Abramović, will involve bringing the ‘Abramović Method’ to people at home through an immersive online format. We hope that many will feel inspired by Abramović’s legacy and appreciate the power of technology and digital design in creating new art experiences.” – says Holly Fraser, Editor in Chief of WePresent.

Marina Abramović: Guest Curator Series is available here. 

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Sony Music Middle East signs Egyptian singer Hamaki



Singer Hamaki in studio
In 2010 Hamaki won Best Arabic Act at the MTV Europe Music Awards

Sony Music Middle East has announced an exclusive recording, licencing and distribution agreement with Egyptian popstar, producer and TV personality Hamaki.

This is the first time the Arabic pop star has signed to an international record label and will see the release of multiple singles and an album in 2021.

Further strengthening the company’s commitment to Arabic music and growth of the region, Sony Music also announced a multi-year, multi-artist production agreement with one of the world’s leading Arabic music producers, Hamdy Badr, and his Cairo-based production company, Craft Media. The partnership with Badr, will help grow and scale Egyptian Pop music through multiple projects with hit recording artists and developing talent over the coming years.

“We are delighted to welcome Hamaki and Craft Media to the Sony Music family,” said Shridhar Subramaniam, President, Strategy and Market Development Asia and Middle East, Sony Music. “Hamaki and Hamdy are superstars and trailblazers whose music resonates across the world. The Middle East is one of the fastest growing music markets in the world and this new partnership signals our continued commitment to Arabic music and artists across the region.”

Hamaki has forged an impressive career in the Arab world, amassing over a billion audio and video streams worldwide through a career of hits including “Rasmak fi khayali”, “Kol youm men da”, “Ya Sattar”, “Oddam El Nas”, “Mel Bedaya” and “Wahda Wahda”. Hamaki is also a producer and TV celebrity, enjoying success on stage and on screen. In 2010, he won Best Arabic Act at the MTV Europe Music Awards. In 2016, he was awarded Best Arabic Singer for the Murex D’or and Best Middle Eastern Artist at the Big Apple Music Awards. Hamaki also received widespread praise in 2019 as a coach in the fifth season of The Voice Arabia and The Voice Kids.

Founded by Hamdy BadrEgypt’s leading producer and artist manager, Craft Media has powered many of Egypt’s biggest super stars such as Hamaki, Maya Diab, Pousi and Mahmoud Al Lethy and has helped deliver numerous TV programs in the Middle East, including The Voice, Carpool and The Masked Singer shows.

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Apple TV+ announces programming partnership with Nobel laureate Malala Yousafzai



Malala Yousafzai

Apple has unveiled a multiyear programming partnership with women’s rights activist and youngest Nobel laureate Malala Yousafzai.

Building on Malala’s longstanding relationship with Apple, her original programming for Apple TV+ will span dramas, comedies, documentaries, animation, and children’s series, and draw on her ability to inspire people around the world.

“I believe in the power of stories to bring families together, forge friendships, build movements, and inspire children to dream,” said Malala Yousafzai. “And I couldn’t ask for a better partner than Apple to help bring these stories to life. I’m grateful for the opportunity to support women, young people, writers, and artists in reflecting the world as they see it.”

Malala and her new production company Extracurricular join Apple’s burgeoning roster of creative visionaries, including Oprah Winfrey, Steven Spielberg, Tom Hanks, Will Smith, Jennifer Aniston, Reese Witherspoon, Idris Elba, Martin Scorsese, Leonardo DiCaprio, Octavia Spencer, Kumail Nanjiani, Alfonso Cuarón, and more.

At age 16, Malala published her best-selling memoir, “I Am Malala.” She’s since written two more books, starred in a documentary about her early life, and created Assembly, a digital publication for girls and young women available on Apple News. Since launching in 2018, Assembly has published stories from young women in more than 100 countries and in over 20 languages.

Malala also founded Malala Fund to champion every girl’s right to 12 years of safe, free, quality education. In 2018, Apple became Malala Fund’s first Laureate partner, supporting the organization’s work with local advocates and teachers in eight countries where girls face significant education challenges. Apple also assists with technology, curriculum, and research into policy changes to support girls’ education. The partnership has since expanded, and in Brazil, Apple’s 10 Developer Academies have partnered with Malala Fund to advance girls’ education opportunities there and around the world.

Apple TV+ is home to award-winning Apple Originals from today’s most imaginative storytellers. Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service. Apple Originals have been honored with 78 wins and 297 awards nominations in just over a year, including a Golden Globe Award, Critics Choice Awards, Critics Choice Documentary Awards, Daytime and Primetime Emmy Awards, an NAACP Image Award, a Peabody Award, and more.

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