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Mango’s new denim collection saved 30 million litres of water



Models showcase a new Mango's collection
Collection is inspired by denim outfits of the 90s, also aiming for more durable and versatile pieces to be used for many seasons

Spanish retailer Mango is moving forward in its commitment to achieve a more responsible fashion industry and is launching a denim collection for this season whose finishing process will save 30 million litres of water, thanks to innovative and more sustainable processes, in order to help achieve a better world.

New technologies such as laser or ozone is being used in order to provide sustainable and efficient solutions for the washing and finishing of each garment, with silhouettes inspired by denim outfits of the 90s, also aiming for more durable and versatile pieces to be used for many seasons.

“Thanks to innovation and adapting sustainable technologies and processes, we are creating collections that help us to reduce our footprint. Together with other teams and our garment and fabric suppliers, we are constantly seeking production alternatives and more sustainable materials”, explains Beatriz Bayo, Mango’s Sustainability Director.

Firm in its intention to continue its commitment towards a more responsible business model, Mango is working to achieve its targets by 2025: for 100% of the cotton it uses to come from sustainable sources and for 50% of its polyester to be recycled. Also, by 2030, the target is that 100% of the cellulose fibres it uses will be of controlled origin. Having begun this journey several years ago, with this collection Mango continues to show its commitment towards more sustainable fashion.

Olivia Miller is a PR Consultant and multimedia content creator.


Benetton debuts new sustainable store concept in Italy



Benetton raises the curtains on a new store concept in Florence.

Featuring intensive use of sustainable materials and state-of-the-art, energy-saving technologies, this new location is a new approach to low environmental impact retail.

The result of an intensive research and innovation effort, the new store is part of a major sustainability project that Benetton is carrying out to consolidate best practices, improve its environmental and social performance throughout the supply chain, and become a model for sustainable fashion – not only in Italy, but throughout the entire world.

“The concept behind this store is unique in the world. It was developed to launch a new phase for our firm,” Massimo Renon, Benetton Group Chief Executive Officer, commented. “It’s a project our company firmly believes in, a milestone on our path to becoming a global reference point in terms of sustainability, and in which Florence represents the symbol of a sustainable Rinascimento. Benetton has always made courageous and cutting-edge choices in terms of social impact. We will continue in this tradition, with ever more determination and conviction.”

The 160-square meter, single floor boutique makes abundant use of upcycled natural materials. The floor is made with gravel from the river Piave and waste wood from beech trees brought down by Vaia (a storm that hit the Italian Veneto region in 2018), while the walls are treated with a mineral paint with antibacterial and anti-mold properties that can also reduce pollutants in the environment.

The store interiors are made with new materials created from textile industry scrap: the perimeter platforms and bases of the display stands are made with a compound created from used buttons (difficult to dispose of) mixed in hydro-resin; recycled wool (in its raw wick state) is reused in the design of the perimeter lining and as decoration for the curtains of the dressing rooms; shelves, display bases and mannequins are made in “rossino”, a material created from upcycled, mixed textile fibres.

The shop window displays make use of sustainable solutions that reduce the use of resources. Transparent panels fixed to the ceiling can be moved at will, creating a sort of theatrical backdrop that forms a connection between the store and the street. The windows are equipped with low environmental impact transparent LED screens, which will feature content about product visuals, commercial information and communication.

The Florence boutique is also a benchmark in terms of power consumption: the new shop uses 20% less energy than a standard store. A system based on tiny sensors, artificial intelligence and data analysis maximizes the energy efficiency of the points of sale and guarantees comfort for the customer, for example by automatically adjusting store temperature based on the amount of people in the shop.

Visitors to the store can choose from among the wide range of United Colors of Benetton sustainable garments in organic, recycled or BCI (Better Cotton Initiative) cotton, regenerated nylon, natural fibres such as linen, and other sustainable materials. Customers can then choose to take their purchases home in either washable, easily recyclable organic cotton bags or in paper bags made with materials sourced from FSC (Forest Stewardship Council) certified forests.

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New partnerships see H&M delivering sustainability breakthrough in textile Dyeing



Models showcase new H&M sustainable clothes range
New partnerships see H&M delivering a sustainable collection

Alchemie Technology, a global disruptor of textile dyeing and finishing technology, is pleased to announce investment from At One Ventures and H&M CO:LAB, H&M Group’s investment arm. The investment will support Alchemie’s commercial roll-out, aiming to accelerate the transformation of the sustainability profile of textile manufacturing worldwide. Textile dyeing is the second largest cause of water pollution globally and is the largest single contributor to carbon dioxide emissions from the textile industry. Today, it is responsible for over 3% of global CO2 emissions and forecast to increase to 10% by 2050.

The investment will enable Alchemie to accelerate the commercial roll-out of its digital manufacturing products in the global market: Endeavour™ smart waterless dyeing and Novara™ precision digital finishing, aiming to offer a lower cost and sustainable alternative to traditional textile processing in a time when fashion consumers are demanding more accountability from brands to reduce their environmental impact.

Alchemie’s Endeavour™ smart waterless dyeing technology allows garment manufacturers to eliminate the production of contaminated wastewater and dramatically reduce the carbon footprint from dyeing, reducing lead times and enabling lower minimum order sizes, alongside a 50% cost saving compared to traditional technologies.

“We are very pleased that At One Ventures and H&M CO:LAB have invested in Alchemie at this pivotal point in the commercial roll-out of our sustainable dyeing and finishing solutions. The textile manufacturing industry has a significant impact on the environment, and with our Endeavour and Novara technologies, we are disrupting manufacturing processes that are responsible for over 3% of global CO2 emissions and 20% of global water pollution. Our solutions both dramatically reduce the environmental impact and radically reduce cost for dyeing and finishing, which has proven to be a compelling combination in the global textile industry. We are building on the momentum we have generated in the market with successful commercial trials of our fabrics and are looking forward to rolling out the first global commercial installations this year.” – says Simon Kew, Managing Director of Alchemie Technology:

Nanna Andersen, Head of H&M CO:LAB, H&M Group says:

“Alchemie Technology is pioneering a truly breakthrough and cost-effective approach to solving a longstanding sustainability issue in the supply chain for textile products. We are excited to partner with Alchemie and support innovation that addresses some of the largest carbon footprint contributors of the textile industry: dyeing and finishing. The commercial implementation of their game-changing technology not only aligns perfectly with the H&M group’s vision to become fully circular, but also has the potential to benefit the entire textile industry.”

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Courses designed to help increase plastic recycling and improve sustainability



PRNewswire – The British Plastics Federation (BPF) and UK Research and Innovation (UKRI) are collaborating to support the UK’s plastics supply chain in creating more sustainable and easy-to-recycle packaging. As part of the initiative, two training courses have been developed for people throughout the plastics packaging supply chain, including brands, designers, manufacturers, retailers and even students, about how to use plastics more sustainably.

The joint initiative aims to drive the development of easy-to-recycle and resource efficient plastic packaging, which will help ensure more sustainable products are developed and used within the UK.

Governments across the world and the global plastics industry are looking at ways to reduce the impact of plastics on the environment. The BPF’s latest training courses, funded by the UKRI, includes a range of environmental topics including the life cycle approach, causes and solutions to marine litter, the principles of eco-design, bioplastics, legislation and the waste hierarchy.

Launched today, the latest course, ‘Plastic Packaging – Understanding the Environmental Issues’, aims to educate staff at retailers, brands and manufacturers about the core issues and complexities in the drive to reduce plastic packaging waste. Usually priced at £120, the course is available for £25 until the end of January 2021

Philip Law, Director-General of the British Plastics Federation, states: “In launching, the BPF has developed a platform to assist companies in educating their staff about key issues affecting their business. In recognition of this, we have developed our first two courses to provide technical insights and valuable knowledge to those interested in or involved with the sustainability of plastics packaging in an interesting and accessible way.”

Paul Davidson, Challenge Director, UKRI Smart Sustainable Plastic Packaging Challenge states: “It’s great to see the impact that our support for this BPF project is having in engaging brands and retailers to help reduce the environmental cost of plastic packaging. We’re keen to continue to drive innovation and ensure that the plastics packaging supply chain has the technical knowledge required to develop more sustainable packaging.”

The BPF has also released two new reports this week about sustainability and plastic recycling in the UK.  Sustainability in the Plastics Supply Chain addresses key environmental issues in the plastics industry, providing examples and case studies of good practice, while the comprehensive Recycling Roadmap demonstrates how the UK recycling industry could expand in the next ten years, tripling the amount of plastic waste recycled in UK facilities, provided the right drivers are in place. The BPF projects that with significant investment and other key developments, far less plastic waste would need to be exported and plastic going to landfill could shrink to just 1% by 2030.

You can find out more and sign up for the course here:

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