PR Newswire – Shackleton, in partnership with Blue Marine Foundation (BLUE), has developed the Antarctic Protector Parka, the world’s first expedition-grade parka engineered from 100% recycled fabrics. Post-consumer plastic bottles have been recycled and repurposed to create the fully waterproof shell and RDS-certified 95/5 800-fill goose down provides insulation down to -25ºC.
The Antarctic Protector Parka has been developed for BLUE’s field operatives working in Antarctica’s coastal zones which combine some of the wettest, windiest and coldest conditions anywhere in the world. “These notorious conditions set the standard for which all our apparel is developed to perform,” says Martin Brooks, Co-Founder of Shackleton. “We design and engineer expedition-grade apparel for people living and working in the most extreme environments. For Antarctica’s coast, that means seam-sealed waterproofing of minimum 20,000 H/H and insulation to minus 25. We believe the Protector is the first jacket to hit this performance standard using fully recycled fabrics.”
The Protector Parka collaboration is part of a wider partnership between Shackleton and BLUE to campaign for the protection of Antarctica. Antarctica’s coast is under serious threat: as global warming melts the ice and the waters become more accessible, pressure is mounting from industrial fishing fleets, mining operations and unregulated tourism, threatening vital feeding grounds and habitats for thousands of species.
“Antarctica is our spiritual home – it’s where Sir Ernest Shackleton made his name as a polar explorer over a century ago and where our expedition-grade apparel is tested and used today. I’ve seen Antarctica’s jaw-dropping coastal zones first-hand,” says Shackleton co-founder Martin Brooks, “but these crucial environments are under threat in many ways, from over-fishing to mining. The only way to protect and preserve them from further human damage is to grant them the comprehensive MPA (Marine Protected Area) status they so obviously need and deserve.”
‘“It’s even more special to announce this partnership with BLUE on the 99th anniversary of Ernest Shackleton’s death on January 5th 1922. If The Boss were alive today, we’re sure he’d be doing his utmost to preserve this last great wilderness.”
BLUE’S Head of International Projects Rory Moore explains why this is so important.
“The mission is to help protect over four million square kilometres of ocean… without this protection, this pristine habitat and the thousands of species that rely on it are at grave risk.”
Blue Marine Foundation is the NGO leading the fight to create four million square kilometres of Marine Protected Area (MPA), incorporating the Weddell Sea, East Antarctica and the Antarctic Peninsula. Its aim is to protect this critical biodiversity, while mitigating the impacts of climate change and providing areas for crucial scientific research.
Antarctica is home to nearly 10,000 unique and diverse species, including 15 species of whale and five species of penguin. The nutrient-rich waters encourage blooms of plankton and swarms of krill, which form the basis of the entire ocean food chain. Designating the three proposed Antarctic MPAs – the Weddell Sea, East Antarctica and the Antarctic Peninsular – will protect biodiversity, while mitigating the impacts of climate change and providing reference areas for scientific research.
Mango’s new denim collection saved 30 million litres of water
Spanish retailer Mango is moving forward in its commitment to achieve a more responsible fashion industry and is launching a denim collection for this season whose finishing process will save 30 million litres of water, thanks to innovative and more sustainable processes, in order to help achieve a better world.
New technologies such as laser or ozone is being used in order to provide sustainable and efficient solutions for the washing and finishing of each garment, with silhouettes inspired by denim outfits of the 90s, also aiming for more durable and versatile pieces to be used for many seasons.
“Thanks to innovation and adapting sustainable technologies and processes, we are creating collections that help us to reduce our footprint. Together with other teams and our garment and fabric suppliers, we are constantly seeking production alternatives and more sustainable materials”, explains Beatriz Bayo, Mango’s Sustainability Director.
Firm in its intention to continue its commitment towards a more responsible business model, Mango is working to achieve its targets by 2025: for 100% of the cotton it uses to come from sustainable sources and for 50% of its polyester to be recycled. Also, by 2030, the target is that 100% of the cellulose fibres it uses will be of controlled origin. Having begun this journey several years ago, with this collection Mango continues to show its commitment towards more sustainable fashion.
Benetton debuts new sustainable store concept in Italy
Benetton raises the curtains on a new store concept in Florence.
Featuring intensive use of sustainable materials and state-of-the-art, energy-saving technologies, this new location is a new approach to low environmental impact retail.
The result of an intensive research and innovation effort, the new store is part of a major sustainability project that Benetton is carrying out to consolidate best practices, improve its environmental and social performance throughout the supply chain, and become a model for sustainable fashion – not only in Italy, but throughout the entire world.
“The concept behind this store is unique in the world. It was developed to launch a new phase for our firm,” Massimo Renon, Benetton Group Chief Executive Officer, commented. “It’s a project our company firmly believes in, a milestone on our path to becoming a global reference point in terms of sustainability, and in which Florence represents the symbol of a sustainable Rinascimento. Benetton has always made courageous and cutting-edge choices in terms of social impact. We will continue in this tradition, with ever more determination and conviction.”
The 160-square meter, single floor boutique makes abundant use of upcycled natural materials. The floor is made with gravel from the river Piave and waste wood from beech trees brought down by Vaia (a storm that hit the Italian Veneto region in 2018), while the walls are treated with a mineral paint with antibacterial and anti-mold properties that can also reduce pollutants in the environment.
The store interiors are made with new materials created from textile industry scrap: the perimeter platforms and bases of the display stands are made with a compound created from used buttons (difficult to dispose of) mixed in hydro-resin; recycled wool (in its raw wick state) is reused in the design of the perimeter lining and as decoration for the curtains of the dressing rooms; shelves, display bases and mannequins are made in “rossino”, a material created from upcycled, mixed textile fibres.
The shop window displays make use of sustainable solutions that reduce the use of resources. Transparent panels fixed to the ceiling can be moved at will, creating a sort of theatrical backdrop that forms a connection between the store and the street. The windows are equipped with low environmental impact transparent LED screens, which will feature content about product visuals, commercial information and communication.
The Florence boutique is also a benchmark in terms of power consumption: the new shop uses 20% less energy than a standard store. A system based on tiny sensors, artificial intelligence and data analysis maximizes the energy efficiency of the points of sale and guarantees comfort for the customer, for example by automatically adjusting store temperature based on the amount of people in the shop.
Visitors to the store can choose from among the wide range of United Colors of Benetton sustainable garments in organic, recycled or BCI (Better Cotton Initiative) cotton, regenerated nylon, natural fibres such as linen, and other sustainable materials. Customers can then choose to take their purchases home in either washable, easily recyclable organic cotton bags or in paper bags made with materials sourced from FSC (Forest Stewardship Council) certified forests.
New partnerships see H&M delivering sustainability breakthrough in textile Dyeing
Alchemie Technology, a global disruptor of textile dyeing and finishing technology, is pleased to announce investment from At One Ventures and H&M CO:LAB, H&M Group’s investment arm. The investment will support Alchemie’s commercial roll-out, aiming to accelerate the transformation of the sustainability profile of textile manufacturing worldwide. Textile dyeing is the second largest cause of water pollution globally and is the largest single contributor to carbon dioxide emissions from the textile industry. Today, it is responsible for over 3% of global CO2 emissions and forecast to increase to 10% by 2050.
The investment will enable Alchemie to accelerate the commercial roll-out of its digital manufacturing products in the global market: Endeavour™ smart waterless dyeing and Novara™ precision digital finishing, aiming to offer a lower cost and sustainable alternative to traditional textile processing in a time when fashion consumers are demanding more accountability from brands to reduce their environmental impact.
Alchemie’s Endeavour™ smart waterless dyeing technology allows garment manufacturers to eliminate the production of contaminated wastewater and dramatically reduce the carbon footprint from dyeing, reducing lead times and enabling lower minimum order sizes, alongside a 50% cost saving compared to traditional technologies.
“We are very pleased that At One Ventures and H&M CO:LAB have invested in Alchemie at this pivotal point in the commercial roll-out of our sustainable dyeing and finishing solutions. The textile manufacturing industry has a significant impact on the environment, and with our Endeavour and Novara technologies, we are disrupting manufacturing processes that are responsible for over 3% of global CO2 emissions and 20% of global water pollution. Our solutions both dramatically reduce the environmental impact and radically reduce cost for dyeing and finishing, which has proven to be a compelling combination in the global textile industry. We are building on the momentum we have generated in the market with successful commercial trials of our fabrics and are looking forward to rolling out the first global commercial installations this year.” – says Simon Kew, Managing Director of Alchemie Technology:
Nanna Andersen, Head of H&M CO:LAB, H&M Group says:
“Alchemie Technology is pioneering a truly breakthrough and cost-effective approach to solving a longstanding sustainability issue in the supply chain for textile products. We are excited to partner with Alchemie and support innovation that addresses some of the largest carbon footprint contributors of the textile industry: dyeing and finishing. The commercial implementation of their game-changing technology not only aligns perfectly with the H&M group’s vision to become fully circular, but also has the potential to benefit the entire textile industry.”
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